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Public sectorEconomic developmentCase study

Building the next mission.

A trusted regional hub connecting public information, major events, project updates, contractor opportunities and long-term community engagement.

selfridgemissionnext.com
Selfridge Mission Next website shown in a browser frame
Regional communication and engagement platformDay Dream Today

01 · Overview

One trusted source for a complex mission.

Developed in partnership with Selfridge Air National Guard Base and Macomb County, the platform serves as a central source for information surrounding the future of the installation.

RoleDesigner · Developer · Administrator · Full digital strategy
PlatformWebsite + connected digital operations
StatusDesigned, developed and actively managed

02 · The challenge

Turn a complex regional effort into one clear public destination.

The platform needed to support public updates, major events, project information, contractor opportunities and long-term engagement without overwhelming its many audiences.

03 · The connected system

Communication built to keep moving.

  1. Strategic website architecture and user experience
  2. Public information and project update publishing
  3. Event registration and attendee communication
  4. Contractor and bidding opportunity content
  5. Email marketing and audience development
  6. Analytics, SEO and ongoing administration
  7. Scalable content structure for long-term growth
  8. Cross-organizational communication support

04 · Outcomes

A platform ready for what comes next.

01

One trusted destination

Organizes complex public information into a clear, accessible digital experience.

02

Event infrastructure

Supports registration, updates, recordings and communication before and after events.

03

Long-term scalability

Provides a flexible foundation that can grow alongside the mission and stakeholders.

04

Active administration

The platform continues to be managed, updated and optimized after launch.

Have a complex message that needs one clear home?

Let’s build the whole digital ecosystem.

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